Pinterest everything you need to know
Let us try to know everything about Pinterest. Once you have all the pieces, it’s time to put them together to form a plan that you can execute in order to build viewership and to gain mass influence.
Building your brand
The first step of the process is to build your brand. This means you need to be very specific about “who you are” as a business before you even think about tackling Pinterest. This is something you should consider to think about before you begin marketing on any social media. Making sure that you have a clear “mission statement” that ties all your different products and activities together should be your first concern.
Once you have your mission statement, the next step is to express it through a logo which should blend into your web design. Make sure you have a website designed which is consistent with the rest of your branding and then bring that same color scheme along with the logo to each of the social media sites that you sign up with.
Having consistency in all platforms will ultimately ensure that each interaction with a customer increases your brand visibility. It will also help you to appear more professional as you maintain the same design in everything you do.
The idea is to have your business presence “everywhere” when it comes to social media marketing. Having consistency in all platforms will help you to build authority. Make sure you have a Pinterest business account and link it with your website.
Linking your accounts
Now you should do a little work to make sure you can easily add new content to your Pinterest boards and share users between your accounts. Make sure you have a link to your Pinterest page on your homepage. You may even consider adding a widget in your sidebar.
Likewise, engage your Twitter followers with your Pinterest page and share Instagram images on Pinterest. You can use IFTTT to set up some of these and that will save you a lot of time.
Don’t forget to add social sharing buttons to your website, thereby allowing other people to share your content. It is also a good strategy to set up rich article pins with your website.
Delivering value is one of the most important parts of your Pinterest marketing strategy. You have to make sure that you are regularly posting content to Pinterest boards. Your boards should focus on inspirational images, tips, and ideas. They should be useful to your followers and fulfill some kind of purpose.
Only occasionally should you link your images back to products you’re selling. Make sure to carefully choose the tags while adding your pins so that people can find your images easily.
Not only that, but you should also spend some time interacting with the community by repinning content that you find from other users, posting comments. This will help you build relationships faster.
Although monetization is the last step of the process, it is still very important. One of the best ways to monetize is to add your own products or mention your services in the text below your posts.
More important than these direct sales is building your audience to gain their trust so that you can bring them back to your website when they’re looking for services that you provide.
There you have it; that’s everything you need to know to start succeeding on Pinterest. The most important lessons you will learn is when you start using the platform and post content regularly. It can be a lot of fun actually when you start using the tools.